"TechTV: Was there a goal during development to produce something that wouldn't be addicting?"

"Wright: I don't think you can really control that, because certain players will come into this and project so much into it and get very involved with it. You don't want to do anything to destroy that, where you'd basically have to make the game worse almost to prevent that from happening. I think what you want to do is make sure that the game doesn't force the other people to do that or else fall behind. I've been in several situations where I'm in a house with roommates and some of the roommates are playing several hours a day, maybe eight hours a day, others are playing three hours a day, and others are playing one hour per day or less. And it works out. The fact that this group of people can play together but yet be playing in totally different levels of involvement is pretty important."