GameSpy has posted the first developer diary of the Urbz. Similar to the Sims 2 diaries, the Urbz team gives a little bit about the game away. In this first issue, it's all about the reputation (rep), and what you can do with it. There isn't much in the article that hasn't been told before. If you want to know what you can do with rep, or how to earn it ("through friends OR enemies"), and how to start setting trends, then just read the 2-page article. Next time they'll discuss how to earn cash with the jobs/mini-games.