WorldSims reports that Alan Yu will become director A&R (Arts & Repertoire) at Maxis. It's the first position of its kind within EA and even the gaming industry, but if successfull other EA studios will get a similar position. Yu's task will be to bring in talent from other studios or industries, like the movie or music industry, to Maxis, so new technology can be incorporated in the simulation games.

"Whether you're a musician or a filmmaker or a fiction or screenwriter, even if you don't realize it, you might be good for the video game industry," Yu said. "Today's games use Hollywood lighting techniques, camera angles and story elements to enhance the interactive entertainment experience," he said, "but people with those types of skills might not be aware of that fact."

The entire article comes from HollywoodReporter bus is available to subscribers only. You can read it right here on WorldSims as well.