This holiday season, analysts expect much competition in the gaming industry. EA is expected to lose 2-4 percent of its market share in the last quarter of this year, due to the heavy competition from other publishers who will release games like "GTA San Andreas" and "Halo 2", where EA has "Battlefield 2" and "GoldenEye" up for the hardcore gamers, all to be released around the same time. More games than ever before will be released in the last quarter of 2004, and the competition may cause underperformance to some extent, even for headline titles. Quality titles are coming out in practically every genre, except the people-simulation one. That means every game will have some competition, except The Sims 2. Read more about this at GamesIndustry.biz.