Although the title has been known for a while, and the first screenshots have been posted as well, until now there hasn't been an official press release announcing Open for Business yet. Today EA sent out the press release announcing this third expansion pack for the Sims 2 on PC. Senior Producer Tim LeTourneau is quoted in the press release:

"The Sims 2 Open for Business is truly an innovative and fresh addition to the franchise. It allows players to build their own business from the ground up, exploring a whole new economic landscape while pursuing their dreams of commercial success. For years players have been asking for the ability to play with their Sims in a work environment. Now they will be able to do just that, unlocking not only their Sims business potential but their own as well. It's really a whole new way to play the game. Whether you're a clever tinkerer or a master craftsman, your dream store can become a virtual reality as your Sims world becomes open for business!"

The press release mentions several key features, like the possibilities to open up various shops, " from trendy clothing boutique to blooming floral shop, a bustling restaurant perhaps, or become a mogul with an original business of your own design." Your Sims will need to create and craft items to sell, and you can dress up your employees in wacky outfits to entertain customers. The expansion will be rated "T" for Teen by ESRB, just like the other Sims games. For more details, check out the full press release.

[Update 18:00] The European version of the press release is out now too. In that version the PEGI rating of 12+ is mentioned. That means the rating will, as expected, be the same as for the other expansion packs.