Not only the gaming press, but also the regular press visits the E3 in Los Angeles. The Associated Press has written 2 articles about The Sims 2. They've been published on some other sites. First, there's one on RedNova, titled "Some Upcoming Video Games Focus on 'Love'". Here's a bit from that article:

"Jonathon Knight, a producer with Electronic Arts games, showcased a family he created: Sarah, the wife who wants to spend wholesome quality time with her family; Don, her fun-loving, overly amorous husband; and their son Alex, who just wants to make the transition from childhood to adolescence (Sims characters in this version can age.)"

The entire article is on this page. The other one, "'Halo 2,' 'The Sims 2' cause stir at video game convention", is found at this page. In both cases not the entire article is about The Sims 2, but they're nice to read. The pictures below also show you a bit what it was like near the Sims at the E3 (click to enlarge).