See Advertising responsible for TS2 campaign
Electronic Arts has announced they've extended their relationship with See Advertising, which has taken care of the advertising of 30 EA titles in the past, but is also responsible for the media functions for the entire EA portfolio. See will continue to provide campaigns for EA Sports and EA Games titles, including The Sims 2. "We understand the company, its brands, its franchises and most of all, the people who buy and play their games. See appreciates the confidence EA has shown in extending this relationship," said See Advertising CEO Eileen Arbues. The two companies have built up a "very special relationship" in the past 10 years, which has resulted in countless campaigns throughout Northern America and Europe already. The relationship is continued, and that "guarantees continuity in the campaigns that built EA Sports and EA Games, two of the most powerful brands in the entertainment industry," said Carolyn Feinstein, EA's Vice President of Marketing Communications.
Written at 16:19 on Monday, 12 April 2004 by
ChEeTaH.
4 Comments
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Written at 08:53 on Tuesday, 13 April 2004 by fangy171
Hmm... cool. So that's a good thing then, right?
Written at 02:56 on Wednesday, 14 April 2004 by Hayley (girlygirl09)
Yeah, do you think because they are advertising does that mean the Sims 2 might be done earlier than we expected?? Just wondering. Just a simple yes or no will do.
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Hayley
Written at 10:40 on Wednesday, 14 April 2004 by ChEeTaH (TSZ Webmaster) (ChEeTaH)
No, they're not advertising yet. It's just that See Advertising will do the campaign for The Sims 2 once it's out, but it doesn't make any difference for the game itself.
C-yAh,
ChEeTaH
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Written at 00:27 on Thursday, 15 April 2004 by Hayley (girlygirl09)
Thank you.
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Hayley
